Many new websites often fall at the first hurdle. Without catchy headings and titles, visitors aren’t going to stay long enough to read any content. If visitors aren’t staying long then algorithms in search engines will assume that the site is not providing relevant information and will drop lower in page searches, making it less visible to other newcomers. There are ways to change this, and it all comes down to the way headlines and titles are written. The following article will outline some ways to market your site in a better way and make it more appealing to those new to the site.
Keep it Simple
First, the title needs to be simple and to the point. Long-winded titles explaining half the article won’t interest people enough to click. They will feel like they already have the information. This being said, you should bear in mind that the title should state what benefit the reader will gain if they take the time to click on the article. One way of doing this is simply to announce the news. People are inherently curious and will click the link just to see what the fuss is about.
Another great way to get attention is by starting with a “How to”. So many people have needs and desires in multiple different areas, and easy how to articles are always popular, though again, the title should highlight the end results. You can also write a provocative question as a title which helps to pique the reader’s interest, and prompt them to find out what you have to say. Again, this is all about marketing yourself and your business so it is important to put forward what skills you have and why you are better than another site when it comes to providing vital information.